This second edition of Erica Weintraub Austin and Bruce E. Pinkleton's popular text, Strategic Public Relations Management, helps readers move from a tactical public relations approach to a strategic management style. Building on the first edition, it demonstrates skillful use of research and planning techniques, providing updated research methods that make use of the Internet and programs aiding data entry and analysis. This version also expands its focus to communication program planning more broadly.
Chapters in the.
Strategic Public Relations Management: Planning and Managing Effective Communication Programs (Routledge Communication Series) for free
Strategic Public Relations Management: Planning and Managing Effective Communication Programs (Routledge Communication Series) pdf download
Strategic Public Relations Management: Planning and Managing Effective Communication Programs (Routledge Communication Series) ebook pdf epub mobi
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