This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 44 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations;.
Strategic Marketing Problems: Cases and Comments (11th Edition) free ebook pdf epub
Strategic Marketing Problems: Cases and Comments (11th Edition) pdf
Strategic Marketing Problems: Cases and Comments (11th Edition) by Roger Kerin ebook pdf epub mobi
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